Actress Blake Lively has revealed himself as the new face of Italian fashion house Gucci has.
The Gossip Girl star is in a print campaign for the brand new fragrance, Gucci feature debut, and shot a TV promo for perfume with director Nicolas Winding Refn walk.
Gucci creative director Frida Giannini's Wear Daily says that the animated woman was elected to the role because of his impeccable style and attitudes.
"She loves a girl of extraordinary beauty, and she's a girl fashion. She has great taste in clothes. Although young, she is also very determined, and I liked the spirit. It can be a diva in the right direction , with an ambitious glamor, "said Giannini.
The 24-year-old follows in the footsteps of pop star Rihanna, Drew Barrymore and actor Chris Evans and James Franco, who have all asked for the brand.
"Gucci is a staple food. This is a brand I've always admired because it is for me strength," said Lively.
"In their designs, their images by being philanthropic, and especially their smell. I could not be more proud with his heart and Gucci, Frida to work."
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