Custom Content as the King of Luxury Marketing and

Last week Ad Age writer wrote an article about Jason Del Rey Time Inc. CEO Laura Lang invasion of the "new generation" product announcement. The article focuses on the publishing giant, "advertisers have on the consumer's use of the content on the destination and time elsewhere." For those who like me, who spent the majority of our careers responsible for publishing sales, it could as a bold initiative that seem a long time in coming. Certainly Long and his team deserve congratulations. For the wide range of digital data-driven technology company marketing, but it sounds a-ha moment that the content, only the king of digital too little disclosure. Many of these companies have a lot of the last ten years to bring help and got the lion's share of their income premium publishers to find their way back to the creation of income -. by content marketing and other forms of public engagement focused Why Content Marketing is the new buzzword? There's a good reason. Since my time is spent answering these kinds of questions for most global luxury brand known, I will concentrate myself on this area in order to give the subject of color. Chanel 2.55 In the marketing of affluent audience that primarily Martini media today, agencies and brands they already know steward to connect with the affluent audience online, engaging rich media units are managed the best way on to the best return to obtain investment. Publishers get their partners. A domain is less personalized editorial content which increases web traffic and create a more intimate environment used. In truth, I do not think anyone has any thought differently. However, the missing link was the technology data-centric digital marketing opportunities to get it right. Luxury Hospitality Daily reports e-commerce sites are not sufficient to engage the rich, but thoughtful and engaging content is becoming increasingly important, especially for the wealthy audience. How can this happen? In my opinion, although it is not easy, the answer is clear. Publishers need to custom editorial content more attractive for advertisers to create luxury. Why? As in the past 10 years there has been a great development in the new distribution channels such as social media, what content makes it especially important for advertisers of luxury. In recent years, Martini Media has seen a sharp increase in requests for personalized content from advertisers, and in response, we have to tailor it a priority to advertisers to allow their brand messages with relevant content. One of the providers that we have started to do, is Forbes. Based on units of CCI Rising Star as a vehicle for delivering content, this partnership will offer exclusive content Forbes integrated directly within the ad unit. The module content Forbes elements that go to the appeal of the brand campaign actions and intentions match. When a user clicks on one of the articles in the new ad units, they are right on the spot where the Forbes brand has initiated additional load and a 100 percent vote of all content Forbes. We see this as the perfect marriage of content and advertising, and where the industry is clearly heading. However, to make the most of the editorial content tailored marketing efforts seem to be very organic and organized to obtain a state of luxury brands. How you can do for your brand and where can you go to get a better idea if you are a luxury brand or a publisher? During the events of this week Week Advertising in New York, the issue will be discussed again and again. If you are interested in learning more, just reach for me and I would be happy to continue the dialogue and to pass on our recent study on the subject.