European billionaires hidden mode on China Undressed

The demand for $ 100 and $ 3,000 dresses Zara Prada handbags in the emerging markets has created three new billionaires from countries at the center of Europe's debt crisis. Sandra Ortega Mera daughter 44 years Amancio Ortega, the richest man in Europe, worth $ 1.1 billion, according to Bloomberg billionaires. It has 1 percent Arteixo, Spain-based Inditex SA (ITX), the global clothing retailer and owner of the Zara clothing chain, whose shares have gained 58 percent this year, the unemployment in the country of origin hovers above 20 percent. Chanel Shoulder Bags Marina Prada and his brother Alberto Prada Bianchi - two grandchildren Prada SpA (1913) founder Mario Prada - valued at $ 2.6 billion, the actions of the Italian luxury goods are up 75 percent since the start of trading in Hong Kong. The Italian government said in September the country's gross domestic product is likely to fall 2.4 percent this year. "You can not get to a difficult market environment, that Italy and Spain at the moment." Said Rahul Sharma, CEO of Neev Capital, a company based in London, Retail Consulting "For both companies the ability to create a sense of freshness to their customers is a big part of their success in Europe. If customers as they see something different and feel, they are much less sensitive to price. This is a challenge when you go to Asia where the product seem more exotic. " None of the three billionaires appeared on the ranking of international wealth. Jose Leyte, said a spokeswoman Sandra Ortega she has refused to comment on his net worth. A spokesman for Prada in Milan said the brothers declined to comment. China, Brazil Defying Spain and Italy plaguing debt and the threat of impending austerity measures, actions Inditex and Prada are increasing the demand for their products in countries like China and Brazil. Zara is a price incentive for cost-conscious buyers looking for affordable fashion. The chain offers products such as scarves $ 17 and $ 60 skirts. Inditex, which operates eight retail lines, opened 166 stores in over 100 cities in the first half, including 32 locations in China, the second largest economy in the world. Zara's first online store in China opened in September. Inditex said last month that earnings rose by 32 percent to 944 million euros ($ 1.2 billion) in the first half. Sales rose 17 percent to more than 7 billion on the strength of its expanding global market, the company said. $ 950 Shoes Prada, handbags, and shoes $ 950 $ 3,000 sold, profits from the hunger of Chinese consumers of luxury goods. The company announced last month that profits in the first half of the year rose nearly 60 percent to € 289 million on a revenue increase of 19 percent. Turnover of more than € 1.5 billion was driven by increased sales percentage of Asia-Pacific region the 45th "We understand the consumers worldwide," said Patrizio Bertelli, CEO of the 66-year-old billionaire company, call the result of the Company on 24 September. "For example, Chinese consumers know a lot more with it fashion and what they wear, what they were a few years ago. Consumers around the world need to be encouraged to buy." Mario Prada opened his first store in Milan luxury goods in 1912. The store has sold suitcases, handbags, leather vanity cases and leather accessories. In 1919 he became the official supplier of the Italian royal family. Prada has a global brand in the 1970s, when his granddaughter Miuccia Prada led the design strategy of the company, while Bertelli ran and sales. Miuccia Prada, 64, is president of the company. Bertelli's her husband. Cash Amount Marina and Alberto Prada, Miuccia and the older siblings whose age could not be confirmed, working as a consultant for the company are: Marina in public relations Alberto in tracking and distribution. They each own 12 per cent stake in Prada valued at more than $ 2 billion through three family in Milan mounting base: Bellatrix, Gipafin and Prada Holding BV. Since 2009, Alberto and Marina each a portfolio of cash at nearly $ 200 million, including income from dividends and shares last year accumulated initial public offering valued sold. Miuccia Prada and Bertelli each hold a 28 percent stake in the company. Your shares are valued at about $ 57 hundred millionth They both won more than 500 million dollars in compensation, dividends and sale of shares since the IPO. Women Bathrobes Inditex has sold shares to the public in 2001, enriches both Amancio Ortega and his ex-wife Rosalia Mera. Mera, 68, the co-founder of the women's garments of the couple at home in 1963, the. More than 4 percent over Inditex ROSP La Coruna, an investment company limited participation in La Coruna, Spain Mera holds 86 percent of the shares of the investment company, the couple's daughter, Sandra Ortega held, holds the remaining 14 percent. While Sandra Ortega is not involved in the management of Inditex, it creates ROSP La Coruna with his mother. The holding company sold $ 550 million in stock in Inditex IPO, and uses the proceeds for a portfolio of startups, including Zeltia SA, a Spanish pharmaceutical company listed, in which it holds a 5-percent interest financing. Buffett Like his father, Warren Buffett, the third richest person in the world died in August become pulls Sandra Ortega to stay in the shade. A psychologist by profession, lives them in Galicia on the north west coast of Spain with her husband and three children. Sandra Ortega is also vice-president of the Fundación Paideia Galicia, which went to help to integrate people with disabilities into society. The foundation was inspired by his brother, Marcos, who is mentally disabled. Retail accounts for nearly half of the 20 richest people in the world, according to the Bloomberg billionaires. Amancio Ortega fortune now stands at $ 53.6 million, more than $ 10 billion ahead of Ingvar Kamprad, founder of furniture chain IKEA. Europe next three largest asset L'Oréal heiress Liliane Bettencourt Cosmetics SA, which has a net worth of $ 25500000000, and Hennes & Mauritz AB Chairman Stefan Persson and LVMH Moet Hennessy Louis Vuitton SA founder Bernard Arnault, who both have 25 has a net worth of $ billion.