Peshawar’s fashion designers beckon shoppers

Women's Business Development Center (WBDC) has taken the initiative to promote designers Peshawar, Dera Ismail Khan and Swat last week and had the opportunity to present their work - 30 stalls were set with precious stones, modern and traditional ready-to-wear, handbags, decorative pieces and linens. The only center of the city, where designers present their collections on a regular basis - The event was organized by the Agency for Small and Medium Enterprises (Smeda) at WBDC. Prada Wallets "The designers are not from Peshawar behind compared to other cities when it comes to talent, but they do not have the opportunity," said Javed Iqbal Khattak, provincial chief Smeda. He added that WBDC helps organize exhibitions not only to Peshawar but also in other cities to increase their commitment at the national level, but also the intention to develop the international market rapidly, starting from the United Arab Emirates. Commenting on the current situation in the city, he said, the conditions are quite stable, so there is no danger for the organization of such events more. The majority of women in Peshawar designers use the Internet as a way of doing business - they sell and promote their products online through various social networking sites. A pre-engineering student says Aliza Farman, the fashion design will pursue as a serious profession, The Express Tribune: "My work is mainly restricted to my home - my fashion online networking sites office where people have their come to place orders over the country. "Despite the lack of exposure, opportunities and support they need, believes designers are still committed to making the image of the province through their talent and love for art and revive mode. She added that have the fashion trends in Peshawar changed - they are now followed aligned with the trends and styles in other cities. "Old and not traditional designs Peshawari by the majority of the designers used herein. Boys and girls prefer simple designs," she said. "But Afghans are trendsetters in our city, and they have the real sense of fashion, and they are actually more colorful dresses inclined towards." Swat designer, focusing on the other side, on traditional designs and said they were there to represent Swat - display latest printed suits, scarves and various crafts that symbolize their culture. "Our designs are a beautiful blend of East and West, which is popular throughout the world," said Rabia, a developer of Swat, adding that she received dozens of orders from customers via its online store. "We have been facilitated by WBDC our booths set up here, that certainly helps to raise awareness of our designs and the emphasis on cultural trends." Overall, the event received a response very encouraging. "We did not expect such a huge crowd on the first day of the exhibition," said event manager Nabila Safdar. "The purpose of the event is to highlight not only to the hidden talents of our young designers, but also to revive the lost charm of the city." She added that she had the intention of the organization of such events every two months, so designers across the province the opportunity to show their talent.