Burberry beats forecasts amid strong demand in China and Hong Kong

  The high demand for handbags Haute Couture in China and Hong Kong helped Burberry better than expected sales in the first three months of this year to make.

The famous brand for its waterproof and confronted with advertising model Cara Delevingne, said wholesale sales in Europe fell from his stores have seen a decline in the number of visitors in the midst of the current economic crisis.

But the underlying sales in stores rose by 8% in the three months to the end of March, with double-digit growth in China and Hong Kong. This growth comes despite concerns of slowing growth in China and the fear of financial collapse amid the high debt in local governments. Rating agencies Fitch and Moody both reduced their debt rating outlook from positive to stable the country in recent weeks.

Angela Ahrendts, CEO, should the global economic environment remains challenging, but said Burberry are the most "significant opportunities to make exist across regions and product lines for the brand, with a particular emphasis on unlocking the potential of our digital platform and our newly built and perfume beauty industry. "

Analysts said Burberry rivals such as Louis Vuitton was exceeded in the Asian markets and continue to deliver attractive products. Louis Vuitton released this week, the lowest quarterly revenue growth since 2009.

"Burberry continues to perform well, driving improved implementation, further increasing the brand and price improvement retail facility," said analysts at Nomura.

The company plans to open 25 new branches and 10 new concessions, especially in China and Latin America, closing opportunities elsewhere because it concentrates on the most dynamic markets.

The overall economic growth in its own stores, which now increased three-quarters of sales in the quarter from the previous three months as consumers bought more expensive Burberry Prorsum including its line parade and orchard and Blaze handbags.

Total sales increased by 9% in the six months to the end of March to £ 1.1 billion, the company opened 10 new stores, including a flagship in Chicago, an independent menswear store in Knightsbridge, London, and three stores in Brazil.