Hukkster to $ 2,000,000 add taste-makers and fashion

  Deal Spotting Hukkster the site, co-founded by Erica Bell and Katie Finnegan led announced a seed round of $ 2 million on Tuesday with the participation of existing investors Winklevoss capital and new strategic investors, including Lisa Blue is the wife of President Jeff Blau related companies and an investor of the other startups New York City has been secured, including The Daily Muse and Loverly.

Based in New York Hukkster who had called in April 2012 launched an impressive first year of growth, in particular by the stars of her twins pushed investors. The site has about 80,000 users on the platform and 2000 platforms retailers, including Nordstrom JWN 1.24%, 0% and Target TGT Bloomingdale. In March, a mobile app in May debuted a turnover hukkster a partnership agreement with Self Magazine, which undergo a retrofit this year (less than fitness, more fashion) to the reader to "Hukk" permit has items that. Directly from the website For the uninitiated, resembles hukkster options for deal-seeking. See something that you can get as on an e-commerce and "Hukk" website an email when it comes to market.

"I like the idea," says Lisa Blue Angel investor whose reputation is founder to invest in women in and around New York. "As an investor, I am attracted to the consumer-oriented companies that are intuitive for me. And it is a concept that many women would react. This is something that I have my friends would use and then there are other companies, trying the same problem to be solved, I do not think that what they do is also built very focused or as intuitive as it Hukkster. "

The boat of the month round will be used over the next 12 months to build product improvements holiday 2014 (whoa) and the marketing budget for the same period of time (the second of the company since the start). First Place: June conversion will begin the site a new "trend setters" section, which multipliers is the fashion feature, "" wish lists "next to user Hukkster own must-haves The first influencer hukkster high profile has not been officially announced, but the founders are not. no teaser. "She's a top-down view as really cool," Finnegan said. "It's really appropriate for our users, it's a bit ambitious, but avant-garde as well."

The tastemakers page marks a turning point for Hukkster bet that users their website a goal after. A growing customer interest in the recommendations and the discovery "Our customers love Hukkster because they can get to the sites that they know and love to go, but she began to demand more," Finnegan said. "And because we were able to recognize trends early by user data, we are able to provide these parts or themes in the market much sooner."

Also on deck: an overhaul September iPhone and iPad app, the "game-changing" foundation properties are under wraps for the moment kept promises.

"We issued a convertible bond in May and we had always planned our series of seeds to do this month," said Bell, adding that all the loose ends are tied to the fundraising end of May. "We are very pleased to announce the next phase of growth of the brand."