wins Gucci Guess study in Italy

  Los Angeles lifestyle brand Guess Inc. has won the second round in a number of cases of the brand, fought with Gucci.

On 2 May had been an Italian court a 83-page decision rejecting the application for Gucci Guess who on the designs and the logo of the Italian luxury brand intervened.

In addition, the Court has held that the diamond pattern Gucci G logo and "Flora" style brands in Italy and the European Union are canceled and the basic rates "Quattro G Diamond" is not a replica of the Gucci GG pattern.

Gucci has promised to appeal the decision, noting that the use of G Guess logo is "free riders to the brand of Gucci and in general, its illegal and parasitic brand image."

This is the second time that two big name brands have faced court. In May, the two companies were currently in federal court in Manhattan in a similar color. Gucci has won the case before the U.S. District Court. Judge Shira Scheindlin Gucci awarded $ 4,660,000 damages a small part of the Italian company has $ 220 million of the company in Los Angeles requested.

Paul Marciano, CEO of Guess, said: "For me, the three-year fight in New York and Milan four years is due to a massive and unnecessary litigation that could have easily been solved with a simple call that Gucci ever made."

He added: "The tactics of Gucci are nothing less than bullying due to their infinite resources, Gucci forum shopping was in the world to try to stop guessing from the expansion of the accessory business success This is profoundly wrong and unreasonable..."

Gucci has pending litigation against rates in China and France.