2013年7月1日星期一

Michael Kors and the Japanese scene mode


       Michael Kors continues to thrive in the Japanese market for luxury fashion. The first company in Japan found a few years ago and since then sets the fashion company to grow in this country. Therefore, new stores open on top of the strong sales, so clearly this company has made a right note in the market complex mode of Japan.

The first foray into Japan experienced a strong first move, because Michael Kors opens first Omotesando in Tokyo. Omotesando retail rental costs are extremely high, but the view angle and compensates for this prime location offers companies to use capital and expand. This is also true for Michael Kors, fashion brand because it clearly includes the size of the "Japanese apple pie" and the need for the specific trends in Tokyo, Osaka and other powerful cities in Japan meet.

In Asia, it is clear that the Japanese and Chinese market is very strong for Michael Kors. Obviously, the purchasing power in Japan and the image of fashion long established this nation is a great call for all international luxury brands. Similarly, the market for Chinese luxury fashion is always adapt to internal mechanisms of this country on the basis of rapid economic growth. However, unlike in Japan, with its rich history of luxury fashion, while China is still in the development phase. So while the potential is huge, it is clear that Japan is still the foundation for expansion into the Asian market projective powerful northeast.

South Korea is one of the powerful Northeast Asian market and the same is true for Taiwan. The presence of Michael Kors in South Korea is also clearly visible in Seoul and other parts of our country, but the current focus is on the nation's capital. Michael Kors is also in parts of the Middle East, and this is especially true for Dubai, Saudi Arabia and Turkey.

To the market of luxury fashion in big cities like Tokyo and Osaka back, then you clearly have enormous potential. We must remember that a little over 64 million people are in mega-regions of Tokyo, Osaka and Nagoya. If it were up to the buying power of most Japanese nationals, and the fact that luxury items are sought after by many fashion lovers in this country, so clearly brought together Michael Kors and other major luxury fashion brands understand the power of Japan.

Questions related courses more expansion, remain fresh, adapt to the new reality of social media, and before a large amount of cream of the cream of international fashion companies in Japan, means that the market is complex with many pitfalls can occur quickly . However, if firms also adapt and learn from the mistakes of the past, when the angle of profit is enormous. It is clear that the fashion brand Michael Kors, to learn and to develop very complex to want to use all of the gains that were made in this fashion companies in the Japanese market.

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