How are curious fashion apps for iPhone , iPad and Android

Chanel 2013 Jewelry For now , the mode / cross application business is a distinctly from the podium . It can crush candy official socks of the saga, but no designer has seized the nettle of popular digital culture send dressed like candy , Angry Birds and plants and Zombies models . Maybe London Fashion Week this month that things change . Assuming not , there is a lot about how the fashion industry use of smartphones and tablet applications to reach customers speak - and how people use these applications to communicate with them as well. Brands Start with the major fashion brands, and some general thoughts. First , I love the people that use their iDevices for Android versions are few and far between with the startup applications for these companies. Second, many fashion brands are still a little unsure of what apps for the assessment hardly more-than- one by the number of applications - promotional brochure , and some have simply not been updated for a year or more . Among the most interesting : Gucci (iOS ) style, which is started as a " shoppable magazine" look behind new beat , rather than just show pretty pictures of him ( although yes, there are plenty of those too) of companies. Christian Dior also fell to the digital magazine with her Dior App (iOS / Android ) and offers a blend of extracts, interviews and backstage footage . "Life inside the House of Dior ," he says . Lacoste boutique buys a well-designed app (iOS ), but also hit a magazine more content and application of Lacoste L! VE, took a look at the Japanese fashion and culture next Spring / Summer 2013 line for the brand . Chanel Jewelry Dolce & Gabbana main DGW14 App ( iOS / Android ) is determined to help their latest collections and the people , concentrated in the clothing business , but the company has tried to show other applications such as Kylie (iOS / Android ) , the scene that he for the wardrobe of the last tour of Kylie Minogue and Dolce & Gabbana watches ( iOS ) , has created a virtual present its application to view real watches . Wildcards ? It Louis Vuitton ( iOS ) , the less than to save plugging clothes and people and share photos , notes, videos and sounds from their travels , complete with city leaders is strolling London, Barcelona, ​​Madrid and other cities around the world . For now , most brands opt for applications, but standard offering stylish product images , news and shopping information , Benetton (iOS / Android ) Mulberry (iOS ) , Hugo Boss (iOS ) and Chanel (iOS ) . MEDIA MODE You can already buy or subscribe to almost all the major fashion magazines through an iPhone and / or iPad , courtesy of Apple booth. Google launched its own store digital magazines for Android, expect more of these digital replicas to transfer this platform. What happens beyond that? Besides its applications replica Vogue Vogue Daily News ( iOS / Android ) , which is much more on the daily fashion news , interviews and focus "all the elegant party photos . " This is the sign for a fashion magazine with the applications to build a relationship - with regular readers , sitting next to his website. This strategy spin-off covers Teen Vogue, in addition to their main application via snapshot of Teen Vogue (iOS ) , the young readers offers a daily " best dressed woman " inspired dress, and invited to submit their own photos in response . There is even a mobile gaming , Teen Vogue Me Girl ( iOS / Android ) the reader in the shoes of a Teen Vogue intern . Other magazines focus more on the applications of new ways to present the content of their beauty. Beauty Genius by Marie Claire (iOS ) it's all about the hair and makeup how-to videos, waves Cheryl Cole for " perfect red pout " Kate Bosworth . Glamour Rival has its own application Glamour Fast Beauty ( iOS ) , but it is a text and image - video. Marie Claire has also experimented with video and applications in other ways, expected by track three applications for iPad, the videos of London, New York, Milan and Paris Fashion Weeks . The latest version was Marie Claire track 3 (iOS ) , published this year, the Spring / Summer 13 collections include . Another British like Grazia , took a different angle, by e-commerce processing for Grazia (iOS ) Digital iPad's . The idea: readers can buy on the pages within the app items they see . But the very development - has been around for some time - applications from the other direction : the fashion retailers start their print magazines that the changeover . Net-A -Porter Magazine ( iOS ) and sister (well, brother, if we are to be precise) are Porter Tux App (iOS ) good examples of how the fashion magazine Asos up ( Chanel 2013 ) . While applications magazines sell products , while retailers of products are the production of magazines . Consider limits really blurry.