fashion brands say long live the shops

  op business of luxury and fashion than Jones Group (JNY.N), Michael Kors Holdings Ltd. (KORS.N) and Tumi Holdings Inc. (TUMI.N) sing of these stores, the maligned for years as outdated and useless, even if They want to open their own businesses.

Department stores, especially at the top end are all the rage again, helping her rebirth of initiatives such as Macy's Inc (MN) $ 400 million overhaul of its flagship Manhattan and a greater emphasis on exclusive haute couture clothing.

"We believe in the business," Richard Dickson, CEO of branded businesses at Jones Group (JNY.N) Reuters Consumer and Retail Summit said this week in New York. "Department stores have done an excellent job to revive and continue to reinvent itself in order to stay relevant."

Jones, whose brands include Jones New York, Nine West expects more than half of its sales in department stores such as Macy generate 's, this Nordstrom Inc. (JWN.N) Inc. and Dillard (DDS.N) years, but only 17 percent of the businesses that are not profitable to the United States.

Break their sales areas in the sections on the individual labels in department stores have become worldwide brands. For example, will open in the Gucci store Macy's in Manhattan this fall and is the largest site outside the lighthouse.

This means that buyers may be less on the same brand department stores in favor of select stores.

Michael Kors CEO John Idol "There is a client who is very dedicated to shopping at Macy or Nordstrom or Dillard or Lord and Taylor, and the client may or may not buy from a specialty store, is" during a conference last week.

Sales stores like Macy rose by 3.7 percent in the first half of the year, while Nordstrom up 6.3 percent, helped by more customer visits and spending.

Michael Kors said last month that sales got a bump in most major department stores, where a shop-in-shops. Which allowed him to Coach Inc. (COH.N), where sales in the United States department stores slipped last year nibble.

The coach focuses on the construction of its own stores. But he also recognized the value of a bathroom in a department store above. She introduced renowned Dutch architect Rem Koolhaas to design Coach Store inside Macy's flagship.

And sales in both formats can feed each other. Saks CEO Steve Sadove told Reuters in an interview ahead of the summit that sales Kors flagship store in Manhattan opened Saks Kors after an independent business in the street increased.

Running their own shops gives a company greater control over their brand and diversification where useful where sour a relationship.

Jones and Ralph Lauren Corp. (RL.N) each took a big hit this year after JC Penney Co Inc (JCP.N) dropped a line from each company.

Tumi CEO Jerome Griffith actually wants U.S. 200 stores 1 day to about 100 today. But he hastened to retailers such as Nordstrom congratulate its upscale image and manufacturer of luggage and accessories to increase visibility.

"We have done very well with the big stores," said Griffith. "We need a presence."

And even if CROX.N Crocs Inc. strives to open new stores in the United States, an executive department stores such as Kohl's Corp. (KSS.N) said to remain front and center.

"We did not leave our wholesale customers. They are very important for us," said CFO Jeff Lasher Crocs.