podiums digital where fashion meets technology

  How to use new technology to improve customer satisfaction and sales in store and online?

We use social media platforms like Twitter, Facebook and Instagram to build a relationship with our customers and the House of Holland experience. We see where our customers are, how they shop, what they buy and where they shop - what we can to see as much of these channels. Movement was important for us to integrate our online store on our Facebook profile, allowing customers to shop directly through Facebook as well as the main site.

Can you tell us a bit more? Augmented reality app with Aurasma and InStyle last year

We worked with Aurasma a magazine cover increased reality to create - this is a first for the industry and as far as I know, one of the first augmented reality magazine cover in the world. This season we look forward to SS13 pre-collection for us. Developing similar technology to patterns in the clothes that animate us and to bring to life, the T-shirt graphics and prints of the placement may be used

How to use digital technology and the London Fashion Week this month?

This is the first season that eBay mode CFB forward support initiative and I'm really happy the first designer to open a pop-up shop on their website for the duration of London Fashion Week to be.

This initiative allows us to communicate with customers and reaching new and next to the store, we are live streaming our show LFW simultaneously. EBay collective style, her fashion blog, and the House of Holland website

It gives us a chance to rank for numerous exclusive fashion enthusiasts to make more and more technological element to the show.

Are you on any difficulties encountered in implementing these technologies? How did you overcome them?

The challenge is always the budget. The scope of technology and fashion is huge and incredibly exciting, but a small company like mine has limited resources and can not do what the budget allows.

Do you think that the increase in the retail mobile and social? Customers away from the road

I think he can handle it. The more opportunities for one customer in the store, which means, the more they will use it. In my opinion, as long as you make the sale, it does, where it comes from?

What advice would you give to retailers who have not yet adopted new technologies as part of their retail strategy?

If you are not new technologies, you are not on a great opportunity and let you get ahead of your competitors in the race to reach consumers. I have only had positive experiences with the introduction of new technologies to had to support my business, and I can fully recommend it as a way to get closer to your customers.